Podcast

100 - Why the Name Change? Reflecting on 100 Episodes (& a Giveaway)

5 min

Welcome to Burn Fat With Your Brain: the new and improved Sustaining Keto podcast! In light of hitting the 100 episode milestone, we’ve been doing a lot of reflecting. Our goal with Sustaining Keto was not to help you be keto forever, but to provide tools that you would have with you, in your brain, to sustain weight loss no matter where you are.


Since the first episode aired almost exactly two years ago, we’ve changed a lot and so have our opinions. The whole point of life and evolving involves a growth in confidence and changing your mind about things, so today, we’re sharing some of our own beliefs about keto and weight loss that have since shifted. 


Join us this week as we discuss the name change and how our views have evolved over the last 100 episodes. We’re reflecting on how far we’ve come on our own journeys, what it really takes to de-condition the diet brain, and why it’s not about how many carbs you eat when it comes to sustainably losing weight.


We want your help to get the word out about the new podcast, and to show our appreciation, we’re giving away two of our favorite things: an Ōura Ring and a pair of AirPods! To enter, screenshot this episode, post it to your Instagram stories and tag us, and you’ll be entered into the drawing! 



What You’ll Learn from this Episode:

  • Why we decided to change the name of the podcast. 
  • What really makes the difference when it comes to losing weight. 
  • Some things we used to believe that we’ve changed our opinion on. 
  • Why we don’t recommend using extreme measures to course-correct.
  • The unnecessarily hateful ways we act against ourselves in the name of weight loss.


Listen to the Full Episode:

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Full Episode Transcript:

Maggie: On this episode of the podcast, we discuss why the name change, what views we have that have changed over the last 100 episodes and a giveaway to celebrate.

Hi, I’m Maggie, I’ve lost a combined 90 pounds after having my two kids and struggling with postpartum depression and anxiety. I teach you how to lose weight a different way, how to fix the thoughts in your head holding you back from finally taking weight loss off your to do list. Losing weight doesn’t need to be a struggle. And it’s my mission to help you love the process all the way down the scale. If you’re ready to lose weight a different way, then let’s get it.

Hi guys.

Ryan: What’s up?

Maggie: Welcome to the podcast.

Ryan: Welcome to the podcast.

Maggie: Are you confused about where you are right now?

Ryan: I’m not.

Maggie: Ryan’s not confused. He’s like, “No, this has been in the works.” So yeah, welcome to the Burn Fat With Your Brain podcast.

Ryan: What the heck?

Maggie: I know, it’s crazy. I’m trying to think. Our first podcast was November, was it, November 11th, or 19th? So, it’s almost exactly two years. And we’ve kind of been thinking about doing this for a while. And we decided that on the 100th episode of the podcast that’s when we wanted to do it. So, I don’t think anybody who listens to this podcast though every week is confused. I don’t think any of you guys are confused.

Ryan: No. There’s been a lot of comments and reviews of people saying, “Don’t let the name stop you from listening to the podcast because the name didn’t really – it was misleading a little bit I feel. Not misleading but it didn’t align with what we talk about.

Maggie: Yeah. I think some people were listening to it because a keto podcast. But it wasn’t, we really talked about keto. We definitely did more in the beginning, but it was more so about losing weight and doing that with your brain and your mind. And that’s very different than losing weight by being keto. You can have both of them together obviously, using the thought work and using the type of diet that you’re following. But keto wasn’t, you know, we just decided it was time to change it. And I’m really glad that we did.

So, I think it’s going to help potential listeners and stuff kind of know from the get-go what they’re getting into and how it’s different. And it’s not just another keto podcast. I still am very much low carb keto most days. And I still after all the people that I’ve worked with, all the clients that I’ve worked with in the last 18 months, we’ve just been really reflective and thinking back on what makes the difference when it comes to losing weight? And what makes the difference is knowing that you can’t do this sustainably or enjoyably if you are not focusing on the mindset aspect.

That’s the one thing I hear from people. And I know I say this. But I hear it reflected back to me too, the mindset, the mind work, the thought work, that was the missing piece. And I know that. That’s what I’m trying to tell everyone. But to hear people say it back, yeah, that was what was missing from every other diet I ever tried.

Ryan: So, 100 episodes.

Maggie: 100 episodes.

Ryan: We discussed a giveaway.

Maggie: And I want to do a giveaway.

Ryan: Should we do a giveaway?

Maggie: I think we should.

Ryan: Why are you laughing?

Maggie: Because I like giveaways. And I want to give away some of my favorite things.

Ryan: Let’s do it.

Maggie: Let’s do it. Ryan, what are the parameters here?

Ryan: I feel like we’re on The Price is Right road.

Maggie: No.

Ryan: What are the parameters?

Maggie: The parameter, what you’ve got to do to enter.

Ryan: Okay, so here we go. Tell them what we’re going to give away.

Maggie: What I want to give away is an Oura Ring.

Ryan: Whoa.

Maggie: This is the one that everyone realizes that I don’t know what these things are actually called. Ear pods or AirPods.

Ryan: They’re AirPods.

Maggie: AirPods, okay, AirPods, Apple AirPods.

Ryan: Dude, the most favorite things.

Maggie: But I mean yeah, if we threw in a buffet comforter, and you’ll only understand this if you are an OG of this podcast. Then it would be the ultimate in just data, and enjoyment, and comfort. But I am obsessed with my Oura ring, this is in no way sponsored by Oura Ring or Apple. But those are just my two favorite things. And the thing is, we changed the name of the podcast. I don’t know how it works but my guess is if someone goes to their library and searches for Sustaining Keto, they won’t find us, right?

Ryan: We’ll see, dude. I have no idea.

Maggie: I doubt it. I doubt it. So, what we would appreciate, if you guys can help us get the word out about the new podcast.

Ryan: Screenshot the podcast episode 100. And then post it to your Instagram stories, tag Maggie and tag the podcast account, which should be switched to the new name at the time you’re listening to this.

Maggie: We have not done that yet, but we will be doing that. I’ll be doing that first thing, the morning that this will air. So, Burn Fat With Your Brain.

Ryan: Also tag me too.

Maggie: You can tag Ryan as a bonus. But if you just tag Ryan and it’s just…

Ryan: I’ll make sure our assistant gives you an extra entry if you tag me.

Maggie: Yeah, we’re going to know. You’re confusing people, okay, let’s make it as easy as possible.

Ryan: Alright, alright.

Maggie: Screenshot the episode, for sure tag Burn Fat With Your Brain. Don’t you think that’s what Annie will be checking off of? For sure tag Burn Fat With Your Brain but also tag me as well. Tag Ryan too if you want. But just tag Burn Fat With Your Brain @burnfatwithyourbrain on Instagram. If that’s not available somehow, we’re really screwed.

Ryan: You’ll find it because we’ll add podcast at the end if it’s not available.

Maggie: Okay. You’re going to be fine, guys. But anyways, and so we’ll have two winners, yeah.

Ryan: Two winners, yeah. These are high ticket items. These are dope things. Help us spread the word about the podcast and the new name change. We appreciate it and we want to give some stuff away.

Maggie: Yeah, it’s super exciting, super fun. What else Ryan?

Ryan: I think that’s it. Let’s get into episode 100. We want to talk about reflecting back on 100 episodes, what of the things…

Maggie: It’s kind of a reflection episode.

Ryan: Yeah, sure.

Maggie: It’s just cool to look back. When we first started recording it, I was in the middle of getting certified, beginning, beginning. I had started a month earlier of getting certified as a life coach, was learning things. I was also smacked up in the middle of the process. And so, we kind of wanted to look back on, especially with older episodes and older things that we had talked about and had opinions on, what’s changed in the time that we’ve been in our own process and learning our own things.

Ryan: I’ve changed my opinion on a lot of things, and I think that’s okay to just change your opinion.

Maggie: Well, I will say that that was something I was nervous about was starting a podcast. First of all, guys, never forget how hard it was for Ryan to get me to record my first podcast.

Ryan: It took me a few years I feel.

Maggie: To what? To get me to start it.

Ryan: Yeah.

Maggie: But then I mean the literal act of getting me to record the first one.

Ryan: We recorded the first episode and then just redid it.

Maggie: Yeah. It was so hard to do for me. It just shows you how you can grow, you can do scary stuff and it can get to the point where we’re like, “Let’s freaking record a podcast”, where there’s no drama attached to it. When as before it was – I can still remember in my memory because it was that bad. It was that terrible.

Ryan: It was traumatic.

Maggie: It was. And one of the reasons was because I was like, “What if I change my mind?” That really was something that I was thinking even back in 2019. You come out with an opinion on something but then things change. And there’s no way for me to know what I’ve said to you guys. I don’t know because we’ve done 100 episodes. So, who knows what I said on episode 18? And so that made me nervous. Some of you who are starting at the beginning and getting to this point are going to be like, “Oh, yeah, things are totally different than when they started.”

But isn’t that the point? Isn’t that the point of life, and growth, and maturing, and growing into and getting confident? That is what it is. So, what are some of the things you have changed your mind about? We didn’t go back and listen to old episodes but we just kind of know what we used to believe versus what we believe now.

Ryan: Yeah. I wrote down a few and I think one of the biggest ones is fasting. I don’t think fasting is bad but obviously there are health benefits. So, I really don’t think it’s as necessary as we thought it was.

Maggie: You’re also not keto anymore. I know some people who literally don’t follow a diet, but intermittent fasting would be the diet that they follow. I think it’s also different depending on what kind of diet you’re following. Because I think intermittent fasting works well with keto just because you’re not as hungry. But it doesn’t do anything super special, I’m sure other people, other doctors would disagree with me.

Ryan: A lot of people love it because it helps them to not overeat which I get. If you need some type of framework, if you’re new to not overeating, if you’re just eating within a specific window. But the longer you go on your journey the more you’ll realize that you can actually not have to wait until 5:00pm to eat and wait to the point where you’re freaking raging.

Maggie: Well, and you did that for a long time. He would not eat till 5:00 or 6:00pm. And after I had the baby, I was for sure, the first time I would eat was at 3:00, I would eat from 3:00 to 7:00. But a lot of people just think it’s some magic fat loss solution. And I think if you love it go for it. But I also think that if it’s creating – what did you say, it helps people not overeat, that may be when we’re looking at a day. But what happens when we look at the week? If we look at a week, are we still saying that there’s no overeating happening?

Or are you really, really good from Monday to Friday and then your weekends are a disaster? Because what you were doing during the week with the intermittent fasting was so restrictive, you just don’t really realize that that’s what’s going on. So as much as that was something that I really used to endorse in the past, I’ve seen more damage than good, especially when it comes to extended fasting. So, use with your own caution. Some of the reasons why people are doing it are because they think that it’s – they can’t do the basic stuff. So, what they need to do is a fast, a two day fast.

Ryan: A terrible idea.

Maggie: And it’s not a good idea. I’m not saying it doesn’t work. I’m not saying I haven’t done that in the past. I am saying that if you can’t get yourself to do the basic things, like making a plan, if you think that hurts, if you think that’s painful, making a plan is so hard. And yes, I do hear that from people, it’s just so hard, I don’t know what I’m going to eat. If you think that’s hard, going two days without eating, I promise you as far as a suffering level, that is 10x. So, I always recommend people returning back to the basics, going for the simple things, starting small.

Ryan: Well, it just goes back to people thinking they need to do extreme things to get results.

Maggie: Yeah, or to get back on track.

Ryan: Writing my food plan one day isn’t going to get me results.

Maggie: Yeah, it’s too small.

Ryan: Too small.

Maggie: I’ve done too much damage; I need something large because I need to overcorrect now. I need to overcorrect for all the damage that I did.

Ryan: Yeah, stop doing that.

Maggie: And so, in that way I’m not supportive of it at all. I had someone just recently say, “I cannot get back in the groove. I can’t get back on track. Do you think I should do a reboot?” Which we’ve talked about on this, “a 60 hour fast or not? I think I know the answer and I think I know what you’re going to say.” This was one of my clients. Because they know, they know that my stance on it has changed. I am completely fine and supportive of you doing a 60 hour fast if that’s what you want to do and if your reasons are super great for you and you love them.

The only thing I care about though and would advise you not to do it are reasons like, I just can’t get back on track. Just a thing where you’re trying to overcorrect for binge eating certain types of food. I don’t believe that it’s helpful. I feel it does more harm than good. And it really causes you to just believe, when I’ve been off track the only way to get back on track is to do something that’s very, very restrictive. And I need to overdo it. And it needs to be large and impactful in order for me to get my stuff back together.

And that just plays into the mentality of needing a challenge, needing strictness, needing rigidity in order to get back on track.

Ryan: I highly recommend, do not use fasting to course correct something. Only use fasting if you feel good about where you’re at.

Maggie: It’s so much better to fast when you feel good about where you’re at. Because people will be like, “Do I just jump right into the reboot?” Because people do still do it.

Ryan: No, dude, what are you doing?

Maggie: No, get everything, especially if you’re keto, get back keto, get five, six, seven days under your belt, it’s going to be so much easier for you. You’re going to make it easier. What you’re doing is I’m going to just have a last supper, eat my face off and then I’m going to do a reboot tomorrow.

Ryan: What’s in your God damn mind?

Maggie: Worst idea ever, I have always said that is the worst idea ever. People do it, lots of people do it. I would never do that because it’s a mental challenge, it’s a physical challenge. You’re adding so much more.

Ryan: Well, you’re literally yo-yoing right there in front of your face.

Maggie: Yeah, especially when you feel like you need to go hard and let’s get Taco Bell and eat our face off before we start this reboot. That should show you there’s a lot of diet thinking going on there. That’s just I’m about to suffer. It’s time to YOLO before the suffering starts. And your life and your weight loss does not have to be suffering. And that’s something I believe, and I teach, and I live, and I see reflected back to me and my clients in the work that we do together. You don’t have to suffer.

So, I just want to throw that in there because a 60 hour fast after a Taco Bell binge, that’s what I would describe as suffering.

Ryan: Yeah.

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Ryan: The other thing I have written down here is your daily routine. I know you’ve done all kinds of routines.

Maggie: You’re always saying that.

Ryan: Huh?

Maggie: You’re always saying I’ve done. I do tweak my protocol often. But when we first started the podcast, I had a protocol, but it was a protocol that kind of worked with our time of life. It’s so busy to have a newborn. And we had a three and a half year old.

Ryan: I guess what I’m curious is what has not changed about your protocol?

Maggie: What’s stayed the same?

Ryan: Yeah.

Maggie: I mean ketones, mostly two meals a day for the most part.

Ryan: Okay. That’s it?

Maggie: That’s kind of it.

Ryan: Treat at night?

Maggie: I’m not eating that very often. And I’m also not drinking coffee hardly ever anymore.

Ryan: Interesting. Why?

Maggie: Yeah, so that was something I did for the first years on keto. And because I just, I feel it contributes to my anxiety. I just do. And like I said, I don’t feel the same way about the ketones at all. I drink the ketones that have caffeine twice a day. I’ve been doing that for years. The coffee, I feel if I really want to – I’m feeling hungrier I will have coffee with the keto cream but it’s decaf coffee so I’m getting the benefits of the MCT, benefits of the collagen, benefits of the 130ish calorie snack. And that’s the only ever time, I’m just not drinking it very often.

And then the treat, recently I’ve really slid into an understanding that I don’t want to be eating when I’m not hungry as much as possible. And when I got really honest with myself, I realized that most of the time I was eating my nighttime keto treat which may I say again, I lost plenty of weight both times eating that every single freaking day. And if it ain’t broke, don’t fix it. But when I get to a point where things aren’t moving, I have to ask myself, am I doing any eating when I’m not hungry? And the treat was just a blaring yes.

I’m never hungry, I had dinner an hour and half ago. Of course, I’m not hungry. I just want a treat. But I’m not a dog and I don’t need a treat. And then sometimes I do, I’ll have a Built Bar at the end of the night. And yes, I do consider that a treat and it’s very effective especially for actual hunger. I don’t get hungry again for the rest of the night. But yeah, before it was ketones, coffee, and cream, eating window from 3:00 to 7:00, keto treat was my protocol for a really long time. And I just feel if you’re really hungry, and you’re physically hungry, go ahead and eat.

And I know that goes against the intermittent fasting and whatever. And I don’t think it’s bad to push your hunger a little bit. But if you’re getting to the place where you’re frantic, and panicked, and hangry, and snapping.

Ryan: Like me.

Maggie: Ryan, it’s so bad his hanger, it’s so bad.

Ryan: Well, for the longest time I thought I needed to just push my eating window as far as I possibly could.

Maggie: Yeah. He would be like, “I’m not eating till 6:00.” And I’m like, “Dude, you don’t have to do that, you can eat sooner.”

Ryan: It was either, 3:00, 5:00 or 6:00. And the most recent was 3:00, 3 o’clock, I would try to push it till 3 o’clock. And all of a sudden, I was like, “Eff this, dude.”

Maggie: What’s going to happen if I eat at noon?

Ryan: I eat one serving of oatmeal at noon.

Maggie: And it’s totally good to keep you till dinner, which we eat around 5:00.

Ryan: It’s been so good for me.

Maggie: Which is literally that’s still five hours. That’s still a meal that’s helping you get five hours into the day. We just found that our life was happier when we just went on and ate. We didn’t have to live this life, and I see this again and again of just the longer I can push it the better. Because then I won’t overeat. Then I’ll eat less. Then it’ll go faster. It’s always an attempt to get where we want to go faster. We just don’t realize the sabotaging that it’s doing when by the time we get to the weekend you’re like, “I can’t do that another freaking day.”

And then by the time you get to Monday you’re so sick of your own shit that you’re like, “Okay, back to business.” But I have found that even if my normal plan is to eat around noon, that’s when I normally get hungry. If there are days when I eat breakfast and it’s not an additional meal, there have been days I eat breakfast at 9:45 and I still don’t get hungry for when I would have eaten the next thing until when I would have eaten it. It doesn’t just shift my whole schedule up. It doesn’t mean that I’m going to get hungry so much earlier.

We just, we’re drama, dude, we’re drama about stuff. So afraid to get too hungry or we overdramatize things. It’s not okay to let yourself be starving and to be another hour, another hour, another hour, another hour.

Ryan: It’s not good.

Maggie: Because you have 20 pounds to lose. When is enough, enough? It’s just coming from such a hateful place toward ourselves.

Ryan: It’s not necessary.

Maggie: Yeah, and it’s not necessary. I feel I’m teaching again and again that you don’t understand that the freedom that you can get from maybe eating a little sooner, maybe eating a little more, maybe eating a bit more of foods that you really love, that you thought you couldn’t have. Those little, tiny tweaks can make things feel so easy that the need to overeat, and to binge eat, and to go off the rails with your eating, it just gets lessened and/or eliminated because there’s not a need there. There’s not this effect that you’re just waiting to kick in all because you’ve been too restrictive.

Thinking you’ll get there faster unknowingly, slowing yourself down because of the restriction. And so that’s a big thing for both of us.

Ryan: There’s been a lot of experimenting over the last two years.

Maggie: Yeah. And probably the most even in the last year, the most in the last probably eight months where we had to question. Because my whole goal with the Sustaining Keto podcast was that maybe you wouldn’t be keto forever but that you would have the tools to sustain your weight loss forever. I always believed that. I didn’t start that podcast knowing without a doubt I would be keto forever. But I did it knowing that what I would be teaching were tools that no matter what you did it was going to be sustainable, you were going to be able and that’s what I believe.

I do believe that, whether I gain 10 pounds, whatever happens in my life, I trust that I have the tools to sustain my weight loss. And so, what we’ve been playing with especially a lot in the last year is how do we make this sustainable AF? There is no question in can we do this forever, that’s what’s most important, I think. No one wants to keep losing their weight 18 more times before they die. We have other things to do. So, I just feel it’s underrated how much freedom and sustainability can be created by eating breakfast or eating at noon instead of at 3:00.

Or having a weekly meal that includes sugar, and I know, no, no, that’s bad. No, it’s not. What’s bad is not eating it and then binge eating it. So don’t underestimate the power of a small shift in your protocol and what it can do for you to just be like, I freaking love this. You should hear the noises Ryan makes while he’s eating his oatmeal. It’s like they are very sexual and sometimes he’ll do that. And I’ll just listen. I’m just so proud. That’s how you should feel while you’re eating. This is good. This isn’t a diet. This isn’t sad. This isn’t boiled chicken.

I love this. It’s helping me lose weight. I’m not overeating it. It’s satiating. It works. There’s not a problem here. And there’s not a problem because what I’m eating is carbs. We have to respect everyone’s unique journey and their unique needs and their unique desires. What they actually want. And then crafting the protocol to fit around that, what I see so often is trying to squeeze yourself into a protocol that was never going to work and sure as hell never going to last. So how do we create a protocol around our life instead of squeezing into someone else’s protocol?

And someone commented that they recently had joined Vibe Club, which by the time this airs you won’t be able to join. So, if you wanted to join, I hope you did it. She said that “I’m realizing now why this is the perfect program for me because ultimately I’m in charge of it. And I’m in charge of creating the plan, following the plan, and then finding out”, obviously with my help, “Why I’m not following it. Why it’s not working. What I do need to change. And that was always meant to be the difference. I never wanted to just be like, “Eat this food, stop at two of these. Make sure you don’t have.”

It’s about you having everything you need in your brain no matter where you are on this Earth, if you’re on vacation, if you’re at a work retreat, having everything that you need just locked and loaded, even if you don’t have any phone service.

Ryan: Yeah. What else has changed? I can’t really think of much. I can’t think of much.

Maggie: I wonder what they would say has changed for people who have listened. I’d be interested.

Ryan: I would be interested too.

Maggie: I don’t know where you could tell me this but if you hear it, what you think is the biggest difference. If you’re someone who’s been listening from the beginning to now, I definitely think another huge thing is there is just less rules. So many less rules. I don’t even know if I could name rules that I have. I mean I do have rules for myself I guess, but they’re not rules, they’re parameters and they’re part of my protocol based on, again, what’s important to me.

But rules, keto rules, diet rules, there just isn’t. There is so much more of an intuitive nature of listening to my body and knowing when enough is enough and would you say?

Ryan: Yeah, for sure. It’s a deconditioning of that diet brain.

Maggie: Yeah, for sure.

Ryan: That’s a lot of that’s happened. A lot of that has happened.

Maggie: Yeah. And that’s the process that I feel I take so many people through because by the time you’ve been doing keto for two to three years, the beliefs that you have, x + y = whatever. You have this belief that these things mean this.

Ryan: I just kind of say, back to our first episode, keto is free. I don’t think keto is free. I think there’s a price to pay.

Maggie: Well, I can’t remember what was the TLDR of that thing.

Ryan: Well, this is the drama about ketones, but just another spin on it. If you do keto for a long time, you do pay a price.

Maggie: But I’m going to argue with you on that because the price you’re thinking that you pay is all the damaging diet rules. All the damaging keto thinking, but it’s all thinking. It’s just wrong thinking. So, I would hope that if there’s anybody who I do get to work with who is fully keto, they will be able to do it in such a way that they never pick up that thinking.

Ryan: I would argue that the majority of people do pick up that thinking.

Maggie: Yeah, because no one’s teaching them a different way. It’s like you’re constantly being bombarded with the damage of carbs and the weight is faster without carbs. It’s just thinking, it’s beliefs that we take on that yes, they’re damaging but it’s because no one else is saying, “You know you can be keto and also not buy into you have to intermittent fast.” And also, not buy into you should never have carbs again. And also, I just think nobody’s teaching that. And we’ve discussed being completely piled in just shit of everyone else’s opinions and stuff.

I think it’s hard. You don’t know any better. You’re just trying to learn what’s best for your health and what’s best that no one is teaching you that you can think for yourself instead of just constantly absorbing everyone else’s thinking, especially people with really strong opinions.

Ryan: Yeah. What else?

Maggie: Don’t get me wrong because I agree. I picked up a lot of unhelpful thinking around carbs, and sugar, and keto. But it wasn’t keto’s fault. At the end of the day keto is a circumstance. It’s just a diet that exists and you can think about it however you want. But the way most of us think about it is we bring all of our past diet trauma and then we add in the keto diet trauma, and we’re just traumatized.

Ryan: Yeah, that makes sense.

Maggie: And I think it’s worth unwinding. I just think it’s worth it to do whatever you want but make sure your reasons are rock solid and they make sense, that it’s I’m doing this for my health. I am doing this because it’s how I feel best.

Not I’m doing this because I have to, or I won’t lose weight. And that’s the most damaging thought that I think people have is the thought around weight loss and carbs versus all the other thinking. I’m sure a lot of it’s true, scientific stuff, health stuff. But the whole thinking around can’t eat carbs and lose weight, only doing keto to lose weight because keto is better for weight loss is just not helpful.

Ryan: Yeah, I don’t have much else. Why don’t we talk about on that one episode called Western Bacon Cheeseburger. A lot of people reference that episode, and I don’t remember.

Maggie: They do reference that episode.

Ryan: I don’t remember.

Maggie: It was about urges, I think.

Ryan: Was it?

Maggie: The fact that we called it Western Bacon Cheeseburger was just about…

Ryan: It’s so dumb. Why did we call it that?

Maggie: Because we were driving, and I saw a billboard. And it was spiking the exit, get off the freeway, let’s go get a Western Bacon Cheeseburger.

Ryan: I remember now.

Maggie: I don’t think that I ate it though. I don’t think we did it.

Ryan: It was about urges.

Maggie: It was about urges and working through, I believe it was episode eight.

Ryan: Has your opinion changed on urges at all?

Maggie: No. I don’t think so. I definitely don’t believe they’re as powerful as people think they are. An urge is nothing more than a feeling. It’s just a feeling in your body, triggered by thoughts in your brain. And I think people are much more scared of urges.

Ryan: Well, people make urges really dramatic.

Maggie: They make them a problem, yeah.

Ryan: A huge problem.

Maggie: But it’s no more different than feeling bored. It just feels more intense in your body. It feels very urgent, that’s why it’s called an urge. It just feels like an urgent desire to do something. And it’s okay, but it’s not an emergency. Urges don’t take over your body. And we fuel the urges so much by our thoughts. So, we’ll be like, “Ooh, that looks good.” And we’ll be like, “I haven’t had a Western Bacon Cheeseburger in so long.” You know what? It’s not fair that I don’t get to eat those. My weight was already up.

So, the urge is the initial thing but then we just fan the flames of the urge with our thinking.

Ryan: You make it sound so easy and I think it’s just because you’re so experienced with it.

Maggie: I don’t win all of them. It’s not like I don’t ever give into urges. But I do think when you initially learn about them it’s like oh my gosh, when I’m paying attention, I have urges all the time. It feels like they’re bigger than you, and it is nice to get to a place where you’re like, “Listen, my brain is telling me that Western Bacon Cheeseburger looks amazing and would taste so good.” But then we don’t realize, everything that follows that is up to us. What do you want to think about that? What do you want to do?

Do you want to spend a lot of time ruminating on how unfair it is that you don’t get to eat that? Which is a load of shit anyways because yes, you could. You can, you can do it right now. It’s more so deciding do I want to? Is it worth it? This is what I want now. However, in the morning I told myself that what I want most is to lose a pound this week. If I eat this and I overeat it. You know what I mean? It’s just about pulling it apart and not believing every thought that you think.

Because if we just believe the thought, that looks good, I want it, it would taste so good and then we eat it, then we’re just believing the thought and rolling with it. And the biggest work that you can do is hearing the thought and not believing it right off the bat. I mean it would taste amazing. Your brain knows the thoughts that are going to make you pull over. But it’s up to you to think about the tradeoffs which we have also talked a lot about. And also, to know the follow-up to that is you can have it. And that’s what I teach my clients, you can have it, just put it on your plan.

I haven’t shared this yet, but it made me realize how much food we eat that we would never plan because it’s like you want to eat like goldfish, your kid’s goldfish. And you can have goldfish, put it on your plate. And you’re like, “I would never plan that.” And I think that’s fascinating. Why? Why would you never plan it? Because it just doesn’t justify it. I don’t really want to be eating it. Then why do you want it now? Why are you eating it now? Why are you eating it from an urge if it’s nothing you would ever even plan to eat? It’s not even worth eating. I just think that’s interesting.

Ryan: I would never put Scooby Snacks on my plan.

Maggie: Never. But why are they just the best looking thing when the kids are being a-holes all day? It’s nothing would be better. You just kind of have to laugh. So, you know what I mean? At a lot of the stuff, you have to kind of laugh at your brain, laugh at your thinking, laugh at the ridiculous things you believe that create overeating for you. And that’s what this podcast has always been about and will be about moving forward. You want to lose weight, you don’t really, what you eat matters so much less than what you think.

When you’re losing weight, when you’re creating that result, when you’re loving the experience, that’s coming from your brain. It’s not coming from the stuff that you’re doing. It’s coming from the fact that you have really, really juicy thinking around the things that you’re doing. And that’s what makes it sustainable.

Ryan: Awesome. Well, thanks for everyone’s support over 100 episodes.

Maggie: Yes, thank you so much.

Ryan: Don’t forget to enter the giveaway.

Maggie: Want to remind them of the rules very clean cut this time?

Ryan: Yeah, screenshot the podcast on your phone right now, the artwork nice and big, screenshot it, share it to your stories, tag Maggie, tag the Burn Fat With Your Brain Instagram account. And if you do leave a review, I’ll give you a bonus entry.

Maggie: But you’re going to have to show us proof of that. You had to make it complicated. When will we be announcing the winner, on the following podcast?

Ryan: Yeah, let’s do that. Well, it’s going to be complicated because this isn’t going to air for another week. Let’s announce the winner on Instagram maybe a week after this episode airs.

Maggie: Okay.

Ryan: Yeah, let’s do that.

Maggie: Okay.

Ryan: Alright.

Maggie: See you next week.

Ryan: See you.

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