Podcast

111 - Stop Stopping in 2022: Join My New Year’s Challenge

If you’re tired of jumping ship when times get hard, or you keep finding yourself stopping but don’t know why it’s happening, you need to build the skill of not stopping. It’s the biggest barrier to your weight loss success, so there’s nothing more important than learning how to keep going, and I’ve got the perfect opportunity for you to do this.

5 min

For many of us, this time of year marks the beginning of setting goals and trying new things with the best of intentions. But do you find yourself disappointed year after year when you inevitably stop two weeks in when it gets too difficult?


If you’re tired of jumping ship when times get hard, or you keep finding yourself stopping but don’t know why it’s happening, you need to build the skill of not stopping. It’s the biggest barrier to your weight loss success, so there’s nothing more important than learning how to keep going, and I’ve got the perfect opportunity for you to do this.


Listen in this week as we show you the power of not stopping. My New Year’s Challenge is exactly what you need if you want to bust through the blocks that are currently leading to self-sabotage and quitting, and I’m inviting you to join me so you can kick off the New Year in a different way. 



I’m opening the doors to Vibe Club on December 27th, for only one week! If you want to get in on my New Year’s Challenge where I help you build the life-changing skill of not stopping, you have to join us. Doors won’t be opening again until April, so I hope to see you there! 




What You’ll Learn from this Episode:

  • Why stopping is the biggest hurdle so many people face on their weight loss journey. 
  • The biggest problem when it comes to setting and sustaining new goals. 
  • How not stopping isn’t about perfection.
  • What you really need when times inevitably get hard. 
  • How I’m going to help you stop stopping in my New Year’s Challenge. 


Listen to the Full Episode:

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Full Episode Transcript:

Hi, I’m Maggie. I’ve lost a combined 90 pounds after having my two kids and struggling with postpartum depression and anxiety. I teach you how to lose weight a different way, how to fix the thoughts in your head holding you back from finally taking weight loss off your to do list. Losing weight doesn’t need to be a struggle. And it’s my mission to help you love the process all the way down the scale. If you’re ready to lose weight a different way then let’s get it.

Ryan: Merry Christmas.

Maggie: Merry Christmas.

Ryan: This episode is dropping on Christmas Eve. If you happen to be listening on Christmas Eve, Merry Christmas.

Maggie: Yeah, and celebrate Christmas, Merry Christmas.

Ryan: Yeah, of course, yes. Yes. So here we are, the end of the year.

Maggie: I love the end of the year and I love the beginning of the year.

Ryan: Yeah.

Maggie: So let’s talk about what’s coming up in 2022.

Ryan: Okay.

Maggie: It’s so funny because we keep doing this again at the end of every year. And this is probably the third or this is the second.

Ryan: I feel like you’ve already started the new year.

Maggie: Yeah, I have. But I have always – I’m talking about I love new – it may be one of my favorite holidays. It’s a holiday, right, New Year’s Eve, New Year’s Day?

Ryan: Yeah, yeah, for sure.

Maggie: Yeah, New Year. Yeah. No, it’s my favorite thing. And it’s just because why? Because everybody decides to get their collective shit together. Now, if you’ve been in Vibe Club you’ve been getting your shit together all of 2021. But I’m not concerned about you guys. But for people who have just felt, dude, it happened again. I had the best of intentions and it just kind of went the way that it always went. The new year is always just a chance to be like, and now we do it different.

And the goal is that you actually do it different. And I think it can be so disappointing to people who keep doing it the same year, after year, after year. And I think what can be built into the whole, let’s start at the new year is that along with your habit of starting at the new year follows your habit of stopping two weeks into the new year. And that’s what we’re trying to avoid this year. That’s my goal. That’s what I’m showing up to help people to do.

So I have decided that I’m going to be opening Vibe Club, not right at the new year but actually a little bit before. I’m going to open it up on December 27th and it’s only going to be open for a week. And then it’s not going to be open again until April.

Ryan: Okay.

Maggie: So I have decided that what I want to do is I want to do a new year’s challenge, but I want the focus of this challenge to be on helping people to stop stopping.

Ryan: That’s the biggest problem.

Maggie: Name a bigger problem.

Ryan: I can’t.

Maggie: Name one.

Ryan: I can’t.

Maggie: I will wait. What’s the problem, why don’t people reach their goals? Because they keep stopping over and over.

Ryan: Stopping, starting.

Maggie: Start stop, start stop, start stop. Just swinging ping pong from one way to another. So what I love about this challenge is it’s just such a Vibe Club vibe which is the challenge isn’t to push yourself to the point of exhaustion. And it’s not a challenge to figure out how perfect can we be for 2022, we’re not going to just…

Ryan: Yeah. Normally when people think of challenges they think of okay, I’m going to stick to these rules for this amount of time and I’m going to be perfect about it.

Maggie: Well, and this expectation that you’re going to wake up on January 1st and just be a new person. That’s not what – we’re trying to create a new version of you. But that new version isn’t created by you committing to perfection for 75 days. You know what I mean? That’s not the way that it’s created. What creates that is habits and what creates that is not stopping anymore. And even if you do stop, the time that you’re stopping, the lapse in between starting and then starting again is so tiny that it’s just a blip. And we’re not stopping for two weeks or two months or till May.

Ryan: I’ve had blips recently.

Maggie: Totally.

Ryan: For sure but I’m skilled. I feel like I’m skilled, right back at it, right back at it, right back at it.

Maggie: Yeah. Well, that’s the biggest thing. When you have those skills of knowing how to catch yourself and knowing how to reel your shit back in as fast as possible. No one can take that away from you. And that’s what I feel I give to my clients are the tools to be like no one can ever take this away from you. I’ll never slide back to where I started because I can’t overlook what’s happening. I have to catch it. I don’t have the privilege of being able to ignore it and close my eyes to it because I just I know too much. We’ve talked about that before.

You just know too much. You’re like, “I see what’s happening, I see my patterns, I see what I’m doing here.” And then the little blips are teensy.

Ryan: This skill is life changing.

Maggie: I know.

Ryan: Once you actually grasp it and you are not doing the negative self-talk like you always do. And you’re not thinking that you failed, and all of those thoughts are making you want to give up. Once you stop doing all that stuff…

Maggie: You speed up.

Ryan: And I know this sounds cliché, but it will literally change your life.

Maggie: Yeah, it’s super cliché but it’s true. It’s the thing that makes the difference. It’s most people are just thinking that what they need is just some new diet, some new detox, some new 30 day whatever. And although this is a challenge, I am challenging the normal standards of challenges because the whole nature of a challenge is my goal is to be perfect and as soon as I blow it I give up. So I’m being so specific with this challenge that the goal, of course there is going to be other things that we’re focusing on, of course.

But the goal is that you do not stop. The goal is that by January 16th you’re not like, “Screw it.” Because where do we go from there, you guys? Then it’s like when is the next time you’re going to feel motivated enough to really dig in? So that’s the goal. The goal is not perfection, it’s building a new lifestyle by not stopping. And by training yourself to see that you can stop that. So in the challenge you’re going to discover what’s most sustainable for you. I think that that’s what sets my club apart.

I am so on purpose with not giving my clients meal plans, to do lists, things that are just, these are all the things that you have to do, do this, eat this. I give very, very clear guidance with that. But I don’t know the plan that you can sustain. I don’t know the cadence of exception meals, carbs, lifestyle, stuff like that. I don’t know what’s right for my people, for my clients but they do. And it’s my job to help you uncover that for you. That’s what makes it sustainable.

When you see people who are like, “I can do this forever.” That’s because they found their groove. They didn’t find a coach’s groove and copy the coach and then they did that forever. That’s just not the way that it works, and I know that. I know that after working with so many women. So it’s just not trying to fit yourself into someone else’s program. There is just the space for you to figure out what works for you. Because I mean what would you say are the main issues with people?

Ryan: What do you mean?

Maggie: With sustaining it, with trying to set new goals?

Ryan: I feel like a lot of people try to fit themselves into someone else’s program.

Maggie: Yeah.

Ryan: And those things can be learning tools but it’s not…

Maggie: It’s not the blueprint for your life. It can be a guidance but that’s what most people think. They say, “I see her, she lost 90 pounds so whatever she’s doing is working so I should do what she’s doing.” No, whatever, it’s working for me because I figured it out. The difference between me and a lot of people is I gave this shit time to work. I stopped quitting. And that’s what I’m going to be teaching because I just feel it’s really common for people, they can’t stay on their plan for more than five days, super common.

I even went through that. Then there was a time where I couldn’t stay on my plan for more than 14 days. You go through these grooves where like I just said, the space will get longer. And then you’ll be like, “Damn, there’s something happening around the 30 day mark.” And you learn to overcome those barriers as you go. Most people keep stopping but they don’t know why. That’s the biggest problem. It’s so much less important, what you’re doing versus why you’re doing it and not doing it. And that’s what’s, it’s really important to get to the bottom of that.

Ryan: I mean it’s really a lesson in learning how to be more consistent which is going to get you what you want. There’s nothing more important than consistency in terms of losing weight.

Maggie: And consistency is just the willingness to keep going. It is the unwillingness to stop, and to stop so often, and to keep stopping. You’ve got to stop stopping.

Ryan: And if you’ve learned this skill you’ll be able to sustain everything you’re doing for the rest of the year. It’s not like you’re going to be jumping on and off some hypothetical wagon. You know what I mean?

Maggie: You lose your weight and then you have this belief in yourself that you’re not going to have to do that again. That kind of confidence, being able to live your life and your health journey with that kind of confidence, I’m losing weight and it’s not weight that I’m – you know how people lose weight and then they’re like, “I’m afraid I can’t keep this off.” Why are they afraid? They’re afraid because the way that they lost that weight is not a sustainable way.

So then you have some weight loss, maybe some temporary weight loss but there’s always that fear that you’re going to gain it back because you know that the way that you lost is not going to do the trick. It’s not going to last.

Ryan: Yeah. And I think even despite learning these things you’re going to have times when things get hard. But what you need when times inevitably get hard, you need a toolbelt really. What are you going to do when things get hard? And I think that’s one of the key things that you’re going to teach in this challenge as well.

Maggie: Absolutely. Here’s the thing, is that people do get the blueprint. I’m going to give my clients a blueprint, I’m going to tell them exactly what we’re focusing on this month, exactly what to do every day. I’m going to give them all that guidance. But the problem is that when people start challenges and when they do these little commitments to a certain amount of time to be doing a certain thing, as soon as there’s an issue, as soon as there’s like, “Ooh, damn, it was hard,” or “Ooh, I didn’t follow my plan,” or just something comes up where it’s not easy to do, they just jump ship.

And that’s what we’re going to be doing in this challenge. That’s what we’re going to be doing with the coaching, and the community, and all of that. Is we’re going to be busting through the blocks that are creating self-sabotage for you. We’re going to be busting through the issues that have always kept you from breaking through that low that you’ve hit before. Or breaking through a certain weight level. Or breaking through whatever it is that you feel you keep bonking up against where you’re like, “I cannot overcome that.” I can help you overcome it and that’s what we’re going to be doing.

That’s what’s going to be focus, it’s going to be on not stopping and working through the bullshit that comes up so that you trust yourself.

Ryan: Yeah. It’s really cool to have tools that you can use yourself but also if you feel you’ve hit a wall. And that maybe those tools aren’t understood or maybe they’re not working for you in the moment, you can get on a phone call and be coached through it, yeah.

Maggie: Yeah, you can get coached, you can – there’s so much help. You’re able to ask questions on the Ask Maggie portal. You have the Facebook group. Don’t underestimate the power of a community and the power of accountability. And we have people link up in accountability groups. There’s something to be said about having the support system of a lot of people. I mean there’s going to be over 300 women so far that are going to be participating in this challenge.

Don’t underestimate the power of that size of a group of women supporting each other, and cheering for each other, and helping each other. And honestly coaching each other is what I see happen in Vibe Club to give you that extra support to keep you going when times get challenging, when you don’t want to do the thing that you had committed to doing.

Ryan: You always say, “There’s a community of supportive women.” But think about it this way, there’s 300 people going through the exact same thing as you’re going through. And a lot of them have been here for a while and they have learned the tools. So what we say is at surface level but when you actually look at it and take a step back, all of these people are doing the same thing you’re doing. And how powerful is that to be able to be a member of that community where you can talk to them, and get support?

And I mean a lot of the members jump in and answer questions in the same way that you would. They know their shit.

Maggie: Yeah, very, very helpful and yeah, don’t underestimate that. Here’s the thing most people think that their problems are very unique. They really think that they are struggling with something that is very unique to them and probably no one else struggles with it. You feel alone in weight loss a lot. And you feel alone in your journey as a busy mom or as someone who’s trying to follow maybe a low carb or keto diet it feels lonely. It feels like you’re on your own. And that’s just not true.

The problems that you’re facing, the things that are standing in your way from losing your weight and creating a life that you’re really happy about, they’re the same. So what you’re going through, someone else has already gone through. What you’re going through I have most likely gone through. These struggles are so similar.

Ryan: I love when on a coaching call you did recently that I listened to, you had that backpack analogy. And can you just…

Maggie: I’ll run you through it really quick because it was a two minute video. But if you want to see the video in full go to my Instagram and it’ll say something like, why you keep diet hopping, is the title. Definitely check that out because I got a lot of messages about that. But here is the gist of it. Most of us are always walking into something new thinking that that thing is going to be the thing that’s going to change everything. We’re going to walk into this thing and that’s going to be it.

But the problem is that we keep walking into these things, and we have a backpack on our back, and it has a lot of stuff in it. It has everything from growing up and what we saw modeled and everything. And we have it on our back. And we walk into a new experience and we’re like, “This is it; this will change my life. I’m going to go all in.”

We get eight to 12 days into it and then all of a sudden we’re like, “This isn’t working, I’m doing the exact same thing I always do. I knew this wasn’t going to work. I knew that I was going to quit. I knew that I was going to get bored. I knew that whatever.” And then we look somewhere else, and we go, “Oh, what’s that?” And we see something else, just the shiny object syndrome that’s like that looks a little better. I’m bored of this, that looks better.

And then we take the backpack that we have, we just tighten it a little tighter on our back and we walk over into that new thing. And then the exact same thing happens. And that happens over and over because what we don’t realize is that the backpack represents your mind. And anything that you’re walking into, you’re bringing your mind with you. You’re bringing your mindset, your beliefs, what you’re capable of, all of that is in your backpack. And most of us have no idea what we believe. We never investigate our beliefs.

So we don’t know that those beliefs are driving everything we do and they’re driving our lack of success. If you want to be successful you have to examine what’s in your backpack. You have to take it out. You have to look at it. You have to write about it. You have to get coached on it. You have to show other people, let other people tell you, “Hey, I had that in my backpack, here’s how I took it out and never put it back in.” Or “Here’s how I took it out, changed it, shined it up and put it back in, in a way that would serve me.”

That’s the kind of work that you have to be doing on your mind. If you’re afraid that Vibe Club will be one other thing that you’re just going to join and quit, join, and fail, join, and disappoint yourself at I want you to understand that the difference between Vibe Club and anything else you’ve tried is that we empty the backpack out. We look at what’s going on in your mind. We look at why you are where you are, why you’ve gained weight, why you eat emotionally, why you eat when you’re stressed out, why you eat when you’re lonely, bored, restless, all of that.

And we figure out what needs to change so that you stop eating instead of feeling your feelings. We have to look at the mindset stuff because it’s driving everything you’re doing. So I just want you to know, if you’re starting to feel like, I really want to join but I just don’t want to disappoint myself again, I don’t want to fail. I don’t want to quit. It’s different than anything else you’ve ever tried. I can say that with 100% certainty and it’s because we are mindset focused first, and we do the thought work that changes everything that you do.

And when you change that, when you change it at the right level, when you stop looking at the symptoms and instead deal with the root cause then you’re able to really create that weight loss for yourself.

Ryan: My favorite part about that clip was talking about how other people have their backpacks on and they’re looking at your backpack and say, “Oh, yeah, I had that in mine too. Did you know I did this? Did you know that?”

Maggie: That was a huge struggle for me, and it no longer weighs me down. That’s the whole point of the backpack. It’s like I took it out and I was, “What the hell is this? How long has this been in there?” And it’s like, “I don’t know, maybe since you were seven.” And they were like, “Yeah, I had that too.” And then I decided that I had no reason to carry that around anymore. Aka I had no reason to believe that, or take action based on that belief. And so I just set it down.

And because of that the weight of the backpack gets lighter and lighter. And that will manifest as the release of physical weight, absolutely, but also the mental and the emotional weight. You have no idea how much mental and emotional weight you are carrying. And that is why when you keep walking into these new things you think something is wrong with you. There is nothing wrong with you, your backpack is just heavy. And it’s my job to take some of that weight off.

And the physical weight, you’ll lose weight, I have no doubt of that. But the emotional weight that you’re going to shed and the mental weight, I mean that’s everything. So let’s lighten that backpack load.

Ryan: And I don’t think we have all the details nailed out as far as the challenge. We know the general idea of what we’re going to accomplish but we’re still ironing out some details.

Maggie: Well, we have the details.

Ryan: Do you have the details?

Maggie: Yeah, the details are all set.

Ryan: I’ve not been filled in on the details.

Maggie: I’ve got the details. And the goal is to help you create a plan that’s sustainable for yourself, that’s the goal. And we take…

Ryan: That’s always the goal.

Maggie: That’s always the goal but this challenge is going to be set to prevent you from stopping. I’m going to be bugging you guys, okay, I’m going to be bugging. We’re going to be coaching. We’re going to be, you know, you’re going to be getting all that support.

Ryan: We try to make it as easy as possible for the times when it gets difficult for you, you are not alone.

Maggie: 100%. You can get answers quickly.

Ryan: And you can get a resolution to your problem as easy as possible.

Maggie: Isn’t that the problem, it’s like you make these decisions on your own without support or without a coach and then shit hits the fan and you’re alone. That’s what’s different with Vibe Club. I mean one of the many things that’s different, but shit hits the fan, and you post in the Facebook group.

Ryan: And when you’re alone with your thoughts they snowball and then it gets just real negative.

Maggie: You don’t have anyone to kind of jolt you out of your own bullshit. We’re all so used to living in our head and the special flavor of bullshit, and thinking, and the soundtracks that we all have in our head. It’s really helpful to get outside perspectives with the other members, I answer questions on Q&As. We do coaching calls and I coach everybody on everything. You would be shocked at some of the coaching that I do, that we’re coaching on the things that you’re eating over.

So some people are just like, “Well, how many carbs should I have?” That’s so much less important than why are you eating your face off every time you spend time with this family member, every time you leave their house? And most people, they don’t connect those two things. They’re just like, “Because they’re an asshole.”

And it’s like, okay, we’ve got to figure out you and why you’re doing what you’re doing and how, if you want to be doing something different than what you’re doing, we have to figure out what you’re currently thinking and how to ladder up from that. And start getting you to believe new things. Ultimately that’s what you’re going to be doing in Vibe Club, believing new things.

And I want you to get started on the path to creating the plan and the protocol that is sustainable for you and just fine-tuning it till you can get to the point where I’ve been for quite a while which is just, I love this. It’s easy. It’s perfect for me. It’s the perfect setup. You’re not going to find that instantly, but you will find it in time if you give yourself that time.

Ryan: So enrolment is closing, and you’ve decided to close it for a while this time.

Maggie: Yes.

Ryan: I just want to make people aware of that.

Maggie: Yeah, it’s not going to be opening as much as it was last year. There was a long period, I guess [inaudible] in the new year, I said not like last year. So this year I mean it was open for quite a bit of time. And I’m just not going to do that this year. I want to start the year out with people who are really ready to just freaking do the work. You’re not going to have the ability to jump in and out.

I want you joining if you’re ready, if you’ve been on the fence, if this resonates with you, take a chance on yourself, and say yes and go all in knowing that this is a different thing than what you’re used to. We’re going to open a couple of times a year. And the first chance for you to do that is in January. And when this airs it’s going to be Christmas Eve.

Ryan: Yes.

Maggie: So that will be the 24th. So I want you guys to – maybe we can link to the wait list. But I want you guys to be watching out for your emails on the 27th, that’ll have the link to enroll.

Ryan: Yeah. You can also just go to vibewithmaggie.com on Monday.

Maggie: Yeah, go to vibewithmaggie.com on the 27th and it’ll be there. Get started and start this year off different. I’m super excited. I am so passionate about helping women to find balance and to find freedom within their diet, and within their lifestyle, and the way that they choose to live their life. There’s so much bullshit rules that you guys are operating under and they’re unnecessary. They’re unnecessary for you to lose your weight, they’re unnecessary for you to feel really good.

And my whole focus is helping you find that perfect, perfect sweet spot for you so that you can get everything you want, and lose weight, and feel amazing. And enjoy your favorite foods and show up for yourself differently. So that for real listen to me, for real that this year can be the year when you take losing weight off your to do list and when you’re done with this shit. This year can be that. It doesn’t have to be another cliché new year, new me. It literally can be that if you’re ready to decide that that’s what it’s going to be. Okay?

Ryan: Okay.

Maggie: Alright, I’ll see you guys inside.

Ryan: Alright.

Maggie: Merry Christmas.

Ryan: Bye.

Maggie: Bye.

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